Although it surprising didn't receive any Grammy wins even after its explosive success over the past year, the popularity of Despacito has been a strong indicator of the opportunity presented by the Latin market for streaming platforms. Here we use the Spotify playlist Viva Latino to dig into the bigger picture from a numbers perspective.

1. Viva Latino Top 50 Spotify Downloader
2. Viva Latino Top 50 Spotify Download Free
3. Viva Latino Top 50 Spotify Download Free Music

Viva Latino - Top 50 Spotify January (2020) voska89 MEDIA / Music 10:20 0 In this new song Tusa, Karol G appears first in the middle of a Greek column circle surrounded by dancers. Today’s Top Hits still ranks as the most subscribed-to Spotify playlist. Viva Latino: 10.5M: 4: Songs To Sing In The Car. Gotta use a Spotify playlist to mp3 converter to download all. Artist: VA Title: Viva Latino - Top 50 Spotify January Genre: Latin Trap, Dancehall, Urbano, Bachata, New Flamenco, Moombahton, Salsa Music Year: 2020.

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Guest post by Jason Joven of Chart Metric

Chartmetric data as of: Jan 29, 2018

“Latin music has truly become a universal language. We want to not only celebrate, but continue to foster that growth by bringing fans one step closer to their favorite Latin artists, while giving emerging artists a platform to reach new ears.” — Rocio Guerrero, Head of Global Cultures at Spotify (via Spotify blog)

So despite Luis Fonsi and Daddy Yankee’s 2018 Grammy performance as well as their three landmark nominations (Record of the Year, Song of the Year, Best Pop Duo/Group Performance), “Despacito” didn’twinany of them, surprising many due to its unprecedented success as a Latin song on the global stage.

Since we’re into data here at Chartmetric, let’s explore the bigger picture from a numbers angle.

In our Dec 2017 Latin boy band deep dive, we learned there were ~559 million Spanish speakers worldwide. According to the US Census in mid-2016, there were 57.5 million Hispanic people within the leading music market in the world (closely mirroring the 52.6 million Spanish speakers Instituto Cervantes estimated in the US). At the time, that was about 17.8% of the total US population (323.4 million), making them the “largest ethnic or racial minority” in the States.

Or, to Spotify: a really, really good market opportunity– one projected to grow to 119 million in the US alone (28.6%) by 2060.

1.54 billion YouTube views: “Mi Gente” by Colombian artist J Balvin & French producer Willy William (and later Beyoncé in a remix)

Enter: Viva Latino, Spotify’s premiere brand for the best in today’s Latin music. When we explored RapCaviar back in Nov 2017, Spotify’s owned and operated rap playlist campaign was well underway: slick in-house content & graphics, vertical mobile-phone optimized videos, and a live concert series to boot, as The Verge’s Micah Singleton showed us. It is Spotify’s way of diversifying their revenue streams in what is still a complicated and highly political digital music environment.

Buthow global is Latin music? Sure, Spotify’s Will Page stated how Mexico and Brazil is on track to out-number the UK and Germany in users. Yes, Puerto Rico and Colombia is killing the reggaeton game. And the industry took note when IFPI yet again named Latin America as the fastest growing recorded music market region in 2016 (12% increase in regional revenue) for the 7th year straight.

To answer, we first look to Viva Latino.

Viva Latino: The Rundown

As Spotify’s #4 most popular playlist with 7.2 million followers (with 9K+ daily growth since May 2017), Viva Latino currently runs behind the pop juggernaut Today’s Top Hits, the Global Top 50, and Tuma Basa’s RapCaviar. It’s backed up at the #5 spot by its closely related sibling, Baila Reggaeton, which shares a whopping 70% of the same tracks (37) as Viva Latino at the time of writing. It’s important to note that despite the similar DNA both lists share, they’re not the same.

While certainly arguable (as are most cultural distinctions), all reggaeton is considered Latin (at least in its Jamaican/Panamanian/Puerto Rican/Carribean originsfrom the 1990s), but not all Latin is reggaeton. While Baila Reggaeton’s 50 tracks all feature its most distinctive trait- the “3+3+2” riddim (check out Fader’s Adam Harper’s explanation)- not all of Viva Latino’s tracks do. For example, Karol G/Bad Bunny/Quavo’s “Ahora Me Llama (Remix)” features classic trap beats we’re familiar with from recent Migos work, and “Besos En Guerra” brings pop/rock sounds from Colombia’s Morat and Juanes.

Any current similarity will always be a dynamic relationship- akin to disco or grunge briefly dominating US charts in their respective eras- but Latin music will continue to be a collection of diverse voices that speak to its different populations and tastes.

Viva Latino updates its 50 tracks + videos every Friday, and shows a Big Three label shift from what we’re used to in the US pop sphere: Sony Music leads the pack at 19 total tracks. Universal takes a #2 slot (13 tracks) with Warner Music in #3 (7 tracks) with its international affiliates combined.

Lastly, as we’ve explored with Echo Nest’s Valence metric (measures the “musical positiveness”) in the past, Viva Latino shows quite the opposite profile from Today’s Top Hits and RapCaviar’s darker, down-trodden moods. With 11 tracks in the 90–100 range and only two ranking below 50, it means that- at least this week- Latin music is happier! ¡Dale!

Looking for Latin, Cross-Platform

To examine Latin music via a generic lens, we take a digital charts approach. If Viva Latino’s 50 tracks are our proxy for the best of the meta-genre streaming worldwide, where else can we find today’s Latin hits, across digital platforms?

In this crack team of artists, we find multiple appearances from Puerto Rican giants Daddy Yankee, Wisin, Ozuna, and Bad Bunny, as well as Colombian heavy hitters such as J Balvin, Maluma, Sebastián Yatra and Manuel Turizo. Anitta solely represents Brazil with multiple appearances, though the blend of Spanish and Portuguese language continues to be addressed by collaborations such as Maluma’s “Corazón” (video below) featuring Brazilian rapper Nego do Borel. This can only be encouraged by the fact that Brazil is the strongest subscription market in the region towards the end of 2017, according to MIDiA.

We’ve checked how many of the 50 tracks and their artists have shown up through nine key charts for the closest respective time period (week of Jan 25 or day of Jan 25/26) through Spotify, Apple Music, iTunes (downloads), and Shazam.

Each chart has two stats: percentage of exact tracks in common with this week’s Viva Latinoplaylist and percentage of tracks with those same artists present (many times a remix, sometimes an entirely different track). This way, we can track specific music but also get a sense of any larger trends of today’s Latin stars.

Note the Spotify/Apple Music “Playlists” charts indicate the top 100 releases over the past 30 days that are over-indexing in playlist inclusion, so they’ll point to tracks currently receiving broad reach. This are both filters within the Chartmetric Charts tool- feel free to follow along (on the top navigation bar) if you’re a client!

The easiest insights pop out first: naturally, Spotify charts will have most in common with Viva Latino, as Spotify uses their own playlists (in part) to populate it. Spotify’s Top 200 (Global) have the most in common by track (17%) and artist (22%), while its Viral 50 (Global) and Trending on Spotify Playlists (Global) also sit high on our chart.

The globally-oriented charts bubble up toward the top– a nod to the worldwide nature of reggaeton, while the USA region charts sink towards the bottom. In addition, Shazam’s USA Top 100 only had five track matches and nine artist matches, though that’s a unique data source, as it is a subset of the music that its American users experience in the physical world (e.g., what clubs are they going to? Don’t most restaurants/cafes play Top 40 fare?). Nevertheless, the numbers call into question how deep the love is for Latin music stateside, at least from this perspective. From another, the absence of Grammy wins certainly doesn’t help.

It is also worth noting the relative non-performance of Latin music on Apple Music relative to Spotify. Both are available in the majority of LatAm markets. The only significant differences are Uruguay (Spotify, no Apple Music), and Venezuela (Apple Music, no Spotify). One would expect therefore to see similar proportions of Apple’s hottest charts showing the Latin surge.

While the truth is usually a combination of factors, it may be as simple as lower market share: in Q2 2016, Spotify took 64.1% of the Mexican streaming market compared to Apple Music’s 8.1%. Billboard’s Cherie Hu notes that Mexico has grown from a piracy-laden environment to being the third largest streaming market by volume, and therefore, a big player in the digital space.

Shrewdly, Spotify took a head-start in the LatAm region (with Mexico in 2013), achieving widespread adoption prior to the launch of Apple Music. Chaz Jenkins, CEO of Fumubi and Chartmetric Advisor, believes that impact is multiplied by the readiness of LatAm consumers to engage socially: “LatAm consumers are more likely to use Spotify as a ‘social platform’ rather than simply as a place to listen to music. This can result in rapid escalations in consumption of content anywhere within the borderless Spotify environment, but the results are far more noticeable when content is as such ‘championed’ by LatAm consumers.”

He also notes the nuanced user base/revenue relationship: “And although the common assumption in the US and Europe is that consumers in LatAm regions simply use the ad-funded Spotify tier — an option that is not offered by Apple Music — Spotify’sratio of subscribers to ad-funded users in key LatAm markets is little different from the global average, and actually exceeds several key European markets. Many of these subscriptions may generate a lower ARPU (average revenue per user) than in Europe, however, it’s important to remember than the LatAm region accounts for two of Spotify’s largest markets measured by number of users.”

What of Latin music’s personalities? The Spotify Playlists (Global) chart features a significant amount of Latin content, yet has 2.5 times more tracks of Viva Latino artists on other releases. With some of these tracks getting serious user-generated playlist attention (e.g., Enrique Iglesias and Bad Bunny’s “EL BAÑO” bowing on 539 and 318 playlists on Spotify and Apple Music respectively), this suggests the broader influence these Latin artists have, outside of whatever tracks Spotify’s brand is deeming important at this time.

Like we’ve seen in RapCaviar artists, Viva Latino’s soldiers are heavy on the collaborations and feature spots, cross-pollinating their audiences to great effect and raising the overall tide. Additionally, Latin artists have the unique option of pulling from various Latin genres to maximize reach, most evident in Maluma’s “Felices los 4”, or loosely translated “The Four of Us, Happy”- releasing a salsa/urban/pop version in addition to the original (which is what is on Viva Latino).

Tracking Latin Sounds Globally

“There are Latin people all over the world, but it’s not just Latin people listening.” — Rocio Guerrero, Head of Global Cultures at Spotify (via Splinter’s Gabriela Resto-Montero)

What will be fascinating to watch is the effect the Latin community will have as it shares its culture, finally unleashed by digital streaming. MIDiA’s Mark Mulligan conceptualized a new globalized streaming paradigm in which Latin America (due to its socio-economics & sheer size) will create new hits through its huge streaming appetite and tip the algorithmic scales at platforms such as Spotify and YouTube. Snowballing into more playlist and recommendation spins, these hits will eventually pop on North American and European users’ radar, whose subscription revenues (due to more established infrastructure) will ultimately fund the next wave of hits. Lather, rinse, repeat.

However it happens, we continue to get closer to a truly global music community, with Jesús Lopéz (UMG Latin America Chief Executive) rightly noting the rising democratization of music consumption. Grammys or not, streaming will be the ultimate arbiter of whose voices get heard on the world stage. More importantly, it will be the gateway to international branding partnerships, foreign touring opportunities, and cross-market collaborations.

Just ask Luis Fonsi: he’s now huge in East Asia with Singaporean star JJ Lin since his latest release on Jan 25, 2018.

It’s a track called “緩緩”. Maybe you’ve heard of it.

Spotify isn’t just the biggest name in music streaming — it’s got the playlists to back it up. With up to 248 million monthly listeners, of which 113 million are premium subscribers, there’s no close second worldwide. Its two-tiered structure consisting of a free and premium service has been widely successful. Spotify’s library is constantly growing. It adds 40,000 songs per day and claims to possess over 50 million tracks and 700,000 podcast shows.

One other thing — Spotify has over 3 billion playlists that you can choose from.

Not only do playlists outnumber subscribers, but also songs and playlists combined. About 99% of those playlists are user-created, and anyone with an account on Spotify can get in on the fun. There are also exclusive playlists generated by Spotify and curated specifically to fit your musical taste. These come in the form of Discover Weekly, Daily Mix and Release Radar compilations, which constantly change and transform based on your listening habits and interactions with songs.

What was the most popular genre and who was the artist with the most clicks? In 2019, Hip-hop outdid all other genres on Spotify with Post Malone taking the top spot with over 6.5 billion streams.

Why you should listen to playlists

Spotify uses playlists for two primary purposes — first, they package collections of music Spotify knows you’ll like; and second, playlists are used as music discovery tools. For example, Daily Mix is presented as six different playlists with tracks Spotify knows you’ll like. The service’s algorithm adds tunes it thinks you’ll enjoy.

Spotify also curates the most recent releases from popular artists weekly with its New Music Friday playlist. Similar to Discover Weekly, Release Radar unveils new tracks from your favorite and most clicked artists every Friday.

How to download a playlist

Downloading curated compilations is as simple as selecting a playlist and clicking the ellipses button beside the Play button. A dropdown menu will appear, select Download.

Top Spotify playlists by genre

Spotify’s enormous collection of playlists can seem daunting. Below we break down some of the top selections and tell you why you should give them a try.

RapCaviar

• 54 songs, 2 hours and 44 minutes
• Curated by: Spotify
• Many competitors have tried to duplicate Spotify’s leading Hip-hop playlist — it has more than 12 million followers. About five songs are cycled into the playlist weekly, giving it a fresh feel. Older tracks are regularly funneled out. The playlist was created by Spotify’s Tuma Basa who ran it until 2018. It also plays exclusive short videos and quick interviews.

Hot Country

• 52 songs, 2 hours and 40 minutes
• Curated by: Spotify
• Hot Country is full of all your favorite pop-country hits, featuring artists from Billboard’s Top 40 Country Airplay chart. Spotify also sponsors the Hot Country Live concert series that showcases popular performers and upcoming talent. The playlist includes tracks like Heartless featuring Morgan Wallen, Sam Hunt’s Sinning With You and Blake Shelton’s duet with Gwen Stefani Nobody But You.

¡ Viva Latino!

• 50 songs, 2 hours and 7 minutes
• Curated by: Spotify
• Featuring popular Spanish-language songs, this playlist is also known for introducing performers who’ve gone on to appear in the Global Top 100. With over 10 million followers, this is the fourth playlist Spotify sponsored on the road as a concert series. Latin music fans have taken to the playlist so much that Spotify has achieved an average of 33% growth in streams over the past two years.

Pop Punk Powerhouses

Viva Latino Top 50 Spotify Downloader

• 50 songs, 2 hours and 46 minutes
• Curated by: Spotify
• With tracks from blink-182, Jimmy Eat World and Panic! At the Disco, you’ll get a healthy buffet of pop-punk flavors. This collection embodies the golden age of pop-punk with nostalgic songs like Cute Without the “E” (Cut From the Team), crushcrushcrush and Ocean Avenue.

Happy Days

• 50 songs, 2 hours and 18 minutes
• Curated by: Spotify
• This playlist contains hits from the 50s, 60s and 70s. Classic musicians like Buddy Holly, Otis Redding and Joni Mitchell frequent this curated catalog. Happy Days does a good job of evenly padding its list with tracks from all three decades.

Are & Be

• 43 songs, 2 hours and 15 minutes
• Curated by: Spotify
• With R&B from the likes of Alicia Keyes and The Weeknd, Are & Be is a honed down list with some of the best tracks in the genre. The playlist has a sizable base — over 5 million followers. Older songs are shuffled out for fresh ones on a weekly basis. Artists on this list include BROCKHAMPTON, Panda Bear and Kanye West.

Pollen

• 132 songs, 6 hours and 40 minutes
• Curated by: Spotify
• This playlist doesn’t claim any particular genre, instead it blends some of the finest Hip-hop and R&B on the planet to deliver an intoxicating medley of sound.

Mellow Bars

• 100 songs, 5 hours and 12 minutes
• Curated by: Spotify
• Mellow Bars is a regularly updated list of tracks focusing on low-key, chill Hip-hop. It’s kept up-to-date and includes tracks designed to-vibe-out to. Selections from artists like Mac Miller and Mick Jenkins make up this weekly updated list.

Anti Pop

• 125 songs, 6 hours and 20 minutes
• Curated by: Spotify
• The playlist’s title is pretty self-explanatory. The collection focuses on music with impressive lyrics that have something to say along with a catchy melody to back it up. It has new talent as well as also proven greats like Tyler, The Creator and Joji.

Lush Lofi

• 121 songs, 6 hours and 30 minutes
• Curated by: Spotify
• Also known as Chill-hop, music that appears on this playlist is a lullaby of Hip-hop infused tones and instrumentals with the occasional sample from a recognizable sound byte. Many turn to this playlist for its atmospheric serenity when studying or reading. Songs range from one to three minutes, with many falling somewhere in between, hence the high number of tracks.

Viva Latino Top 50 Spotify Download Free

The takeaway

Spotify has a playlist for everyone. Whether you’re into Punk Rock, Hip-hop, Country, Folk or something completely obscure, you’ll be able to plug into the infinite genres out there. You can explore the service’s playlists by navigating to the Browse tab and selecting what type of genre or sound you’re in the mood for.

Viva Latino Top 50 Spotify Download Free Music

Feel free to add to the billions of playlists on Spotify with a spacious 10,000 song limit per list. The service’s growing collection of playlists will keep you happy with mixes of your favorite songs while introducing tunes you’ve never heard before.